Your brand story.
Your creative voice.

Don’t you love writing about yourself and your work?

Oh, you don’t?

You’re not alone. Many designers, artists, makers and musicians find it difficult. A chore. A distraction from creating. A time-sucking vortex of frustration and misery.

Articulating your brand in a way that gets through to your customers, buyers and the press can be really, really hard.

As a jeweller, I know the struggle is real. But as a journalist, copywriter and strategist working for and with huge brands for 25 years, I’ve learned a few things.

Let me help craft your web, print and social writing with words that get to the heart of your creative practice.

Gemma

Here’s how I can help you

A shelf of tin buckets containing colourful and well-used pencils, representing writing about unique creative businesses

Brand voice and words

I can help define and refine your unique voice, then write copy that encapsulates your creativity, stands out from AI slop, and helps your customers understand your work.

A Field Notes notebook on a desk with other writing equipment, representing content strategy

Content strategy

Whether it’s social, blog or video, creating content can feel like relentless guesswork. I can help you tell your story with a strategy that works for your creative appetite.

A hand making notes with coffee in the background, representing learning to write

Writing coaching

If you enjoy the process but need a bit of help, or you would like support to create your own brand voice and copy, I can coach you through it, after many years of nurturing writing talent.

Gemma who?

Why would you put your creative brand in my hands?

Well, I’m a very experienced journalist, a copywriter, a content strategist and a tone-of-voice expert – but I’m also a jeweller, a maker, an artist, a some-time milliner, a try-everything craftsperson.

So I understand how hard it is. And I want to make it easier for customers to find independent makers like you – and me.

Gemma Champ portrait shot by Greer McNally

Contact me

If you’d like to chat about how I can help you, just fill in the form and I’ll be in touch soon to book a free consultation.