
Your brand story.
Your creative voice.
Don’t you love writing about yourself and your work?
Oh, you don’t?
You’re not alone. Many designers, artists, makers and musicians find it difficult. A chore. A distraction from creating. A time-sucking vortex of frustration and misery.
Articulating your brand in a way that gets through to your customers, buyers and the press can be really, really hard.
As a jeweller, I know the struggle is real. But as a journalist, copywriter and strategist working for and with huge brands for 25 years, I’ve learned a few things.
Let me help craft your web, print and social writing with words that get to the heart of your creative practice.
Gemma

Here’s how I can help you
Brand voice and words
I can help define and refine your unique voice, then write copy that encapsulates your creativity, stands out from AI slop, and helps your customers understand your work.
Content strategy
Whether it’s social, blog or video, creating content can feel like relentless guesswork. I can help you tell your story with a strategy that works for your creative appetite.
Writing coaching
If you enjoy the process but need a bit of help, or you would like support to create your own brand voice and copy, I can coach you through it, after many years of nurturing writing talent.
Explore the packages or book a free consultation.

Gemma who?
Why would you put your creative brand in my hands?
Well, I’m a very experienced journalist, a copywriter, a content strategist and a tone-of-voice expert – but I’m also a jeweller, a maker, an artist, a some-time milliner, a try-everything craftsperson.
So I understand how hard it is. And I want to make it easier for customers to find independent makers like you – and me.
Contact me
If you’d like to chat about how I can help you, just fill in the form and I’ll be in touch soon to book a free consultation.